PROFITENCE’s 2021 E-commerce Ecosystem Report offers an early but insightful snapshot of Cambodia’s rapidly developing online marketplace. The report outlines emerging consumer behavior, growth drivers like mobile penetration and youth demographics, and barriers such as infrastructure gaps, payment distrust, and low digital literacy. It combines original survey findings with policy overviews, industry trends, and comparisons to Thailand’s e-commerce trajectory—providing practical lessons for businesses, policymakers, and investors. As Cambodia formalized its e-commerce laws and platforms in 2021, this report served as a foundational resource to understand the sector’s long-term potential.