PROFITENCE’s 2020 Cambodia E-commerce Overview offers an early snapshot of the Kingdom’s online marketplace just before the pandemic’s digital surge. The brief charts growth drivers—high smartphone penetration, cheap mobile data and a young, connected population—against hurdles such as cash-centric habits, payment‐trust issues, patchy logistics and limited digital skills. It reviews the 2019 E-commerce and Consumer Protection laws, government PPP projects like Go4eCAM, and profiles key local platforms (Little Fashion, Smile Shop, Khmer24, Tinh Tinh). Concluding with lessons from Thailand’s e-commerce boom, the paper sketches priority actions—mobile-first user experience, seller support and secure payment ecosystems—to unlock Cambodia’s next phase of online retail growth.